Jayyiah Coles

Jayyiah Coles is a New York City–based writer and communications strategist who builds narratives that shape culture and perception.

Her work lives at the intersection of communications, storytelling, and digital media, where she translates complex ideas and lived experiences into clear, compelling narratives.

She has developed culturally driven communications and content for major brands including Looney Tunes and Amazon, blending real-time awareness with strategic messaging to drive engagement and relevance.

She is also the author of Political Humanity, an Amazon best-selling memoir exploring identity, power, and personal transformation.

Her work is rooted in one principle: communication should not only be understood, but felt.

Social Media Strategy

My work in social media centers on real-time storytelling, cultural awareness, and audience connection.

I specialize in creating reactive and trend-driven content, identifying moments as they happen and translating them into content that feels immediate, relevant, and aligned with brand voice.

Through my work with major brands, I have developed and executed content that taps into internet culture, from trendjacking to community-led moments, ensuring each piece not only participates in the conversation but adds to it.

This work reflects my ability to move at the speed of culture while maintaining intentionality, brand alignment, and a strong understanding of audience behavior.