Social Media Strategy - Jayyiah Coles

Social Strategy

My work in social media centers on real-time storytelling, cultural awareness, and audience connection.

I specialize in reactive and trend-driven content, identifying cultural moments as they happen and translating them into content that feels immediate, relevant, and true to each brand’s voice.

Through my work with major brands, I have developed and executed content that taps into internet culture, from trendjacking and timely cultural moments to community-driven conversations. My approach is rooted in knowing when to join the conversation, how to make the moment feel authentic to the brand, and how to create content that gives audiences a reason to engage.

This work reflects my ability to move at the speed of culture while maintaining strategy, brand alignment, and a strong understanding of audience behavior.