About Me

Jayyiah Coles is a New York City–based writer, social media strategist, and storyteller known for shaping culture through narrative. Her work lives at the intersection of digital media, authorship, and documentary storytelling, where she transforms real experiences into stories that resonate at scale.

As a strategist, Jayyiah specializes in real-time, culturally driven content, developing and executing work that moves at the speed of the internet while remaining intentional and aligned with brand voice. She has worked with major brands including Looney Tunes and Amazon, creating content that taps into cultural moments, drives engagement, and strengthens audience connection.

Beyond social media, Jayyiah is an author and narrative writer, having authored Political Humanity, an Amazon best-selling memoir exploring identity, power, and personal transformation within the world of politics. Her work as a writer is rooted in emotional depth, structure, and voice, allowing her to translate lived experiences into compelling, lasting narratives.

Whether she is developing a brand voice, writing a memoir, or directing a story, Jayyiah approaches every project with one goal: to create work that is culturally relevant, emotionally grounded, and built to last.