Meet The Founders: James Frazier

James Oshea Frazier, known professionally as James Frazier, is a Businessman and CEO from Brooklyn, New York. Coming of age in New York City in the 1980’s had its challenges, however, rather than becoming a product of his not-so positive environment, James took the road less traveled and delved into the world of business.

Being naturally business savvy and greatly in tune with New York City’s party scene, James and his friends co-founded “International Flavors Entertainment”. I.F.E. began as the go-to company for event production and party organization. The ethical business practices of his team allowed this company to become a huge success. From community events to yacht parties, International Flavors Entertainment solidified their name as Brooklyn’s premier event production company. This era of James’ life was pivotal as it acted as the foundation to his longevity. It is during this time that he cultivated strong and pertinent relationships.

The prosperity of I.F.E. was so substantial, that in 1998, James had the desire to bring-into-being an addition to I.F.E, which was International Flavors Television. A community based Afro-Caribbean Variety Show on Public Access Television, that eventually went international and was viewed in New York, Jamaica, Guyana and St Maarten! Within a year's time, the viewing audience reached 3.5 million! This was another business venture, which was simply a product of the creativity of James and his partners, that exceeded expectations.

In 2009, James and a business partner collaborated on another business venture, ‘Ashea Management and Entertainment’; which was a consulting, management and entertainment company. Here James began to make an even sharper mark on the industry by showcasing his managerial skills. He managed multiple artists and brought exposure as well as notoriety to the artists under his roster. This company secured bookings organized interviews, executive produced music videos, coordinated tours and successfully negotiated distribution deals!

Doors continued to open for James, in 2012, he joined former Senator Eric L. Adams’ group ‘100 Men in Partnership’, after a personal invitation from the Senator himself. There James obtained life-changing experience organizing fundraisers and social community events, as a part of Eric L. Adams’ campaign for Brooklyn Borough President.

In 2014, James was chosen to become the COO & General Manager of Celebrity Grounds. A television show created by Kurtis Kizer (Celebrity Contractor), which was to be hosted by Supermodel Selita Ebanks. The show’s air date was pushed back, yet this was another position that allowed James to expand his horizons and showcase his superb skills and relentless work ethic.

James’ work as an event organizer, manager, and businessman is incomparable. His legacy goes beyond having an extremely long resume, it’s his character that speaks volumes. In 2016, he joined “500 Men Making a Difference”, which is an organization that mentors young men and aims to create leaders within the community. A year after joining, James was awarded the 2017 “Man of the Year Award", for his active involvement within the organization!

In 2020, James and his wife Joy A. M. Frazier Co-founded The SIP NYC Inc., which is New York City’s first Black owned Wine & Spirits marketing and events company. A company which brings brand awareness to black owned alcohol brands.

James is currently running his businesses, as well as actively mentoring and organizing events. Today, James is known widely for his proven business acumen, his accomplishments and most of all, his reputation as a true professional and a solid businessman.