Lucas Andrew Edwards Biography https://www.theicycol.com

       Lucas Andrew Edwards, known professionally as Icy or Lucas, is an American Social Media Influencer, born in Lexington, Kentucky. Entering this world at the start of the millennium, Lucas grew up in the digital age. As a youth, he enjoyed playing basketball, and traveling--- but at best, he was an internet explorer. Unbeknownst to him as a kid, his love for the world wide web would turn into a career in the limelight.

      Lucas’ Social Media path started on apps such as Vine. He studied these platforms and developed techniques to bring in followers and more importantly; he learned how to keep them engaged enough to stay. He produced a rare form of digital creativity and it allowed him to stand out from other users. Lucas soon grew infatuated with seeing the growth in numbers and the height of engagement across his accounts. He began to slowly watch his pages progress.

     Lucas’ following grew as he continuously displayed his trendsetter nature. To sharpen his skill, he became a student of YouTube. There he learned methods that further advanced his video and editing skills. Lucas owned multiple Instagram accounts, where he would upload different forms of content. On a mission to maintain consistency, Lucas posted on these pages every single day. As Lucas’ aesthetically pleasing accounts received extremely high levels of engagement, he began to gain Social Media credibility.

     Due to his great works, he graduated to becoming a well-sought out creative. Lucas became a video editor for multiple verified Sports accounts. NBA and NFL athletes not only became fans of his work, but they reposted it to share it on their feeds as well. There are class levels in the realm of Social Media, and this direct-recognition from celebrities donned Lucas Andrew Edwards, an elite Social Media Influencer.

     By 2015, his multiple Instagram pages grew to a place of monetization, thus he sold all of his accounts. At this point, Lucas was a master in the lane of video curation; thus he brought his talents to the sensational TikTok. At start, Lucas joined the crowd and began making comedy videos on the platform. The moment he separated himself by showcasing his true individuality as a trendsetter and began to storytell, his account skyrocketed. He began to average 30-40K followers a day! Today, Lucas’ TikTok account averages 7-14 million views daily and has a total of 2.2 million followers.

    Lucas’ presence on Social Media is unceasing. He has an unmatched enthusiasm to continue to learn and to stay ahead of the curve. Lucas is currently building his YouTube channel, as well as working on projects in similar lanes that coincide with his digital-greatness. Lucas is the jewel in the crown of Social Media, and is laying the foundation of what is projected to be his long standing legacy.